With 30 years experience in branded goods, MM MerchandisingMedia, a Munich-based subsidiary of the ProSiebenSat.1 Group, was commissioned by Bugatti to develop the product and brand strategy for the new Bugatti Collection.
Working in close cooperation with Bugatti, a number of art directors, fashion designers and product specialists applied their enthusiasm and sure instinct to develop a special selection of fashion and accessory items. Using premium Italian cashmere, finest calf leather, perfectly processed fabrics and – last but not least – details from Bugatti. Finally, the initials and signature of company founder Ettore Bugatti lend the products the uniqueness that is expected from the brand.
